Welcome to my portfolio. I’m Tom, a designer with 15 years’ experience, a cat dad, and a keen gardener.

The campaign “The flavours of Thailand” celebrated the country’s rich diversity through food, culture, adventure, wellbeing and romance.

I led my team to create a distinctive identity and multi-channel experience, brought to life through a keepsake cookbook, a social campaign, an evocative video series, and inspiring editorial content guiding travellers towards Thailand. The outcome was increased bookings, greater awareness of Thailand as a destination, and stronger brand recognition for the “amazing Thailand” tourist board.

Project
Campaign
Print
Social media
Video

Role
Creative brand manager

Client
amazing Thailand tourist board

“Driving design with purpose” at musicMagpie celebrated the brand’s mission to make refurbished tech and media accessible, sustainable and affordable.

I was brought into an existing brand to develop a clear, impactful digital identity and design system that improved consistency and brought to life the Store and Trade propositions. This system ran across teams, channels and platforms, with examples including a streamlined app, engaging social and email campaigns, and bold motion and creative. All reflected musicMagpie’s commitment to a cost-conscious, sustainable future.

Project
Brand stratgey
Design system
Guidelines
Marketing playbook
Digital, print & motion

Role
Senior Digital Design Manager

Company
musicMagpie

“Shaping the Elegant Resorts brand” honoured the company’s legacy while defining its ambitions for the future.

I led my team to deliver a refreshed identity and creative strategy, expressed through an elegant logo, a versatile identity system, refined art direction, and consistent application across core and sub-brands. Together these captured the spirit of luxury and excellence at the heart of Elegant Resorts.

Project
Brand identity
Brand strategy
Design system
Print, digital & motion

Role
Creative brand manager

Company
Elegant Resorts

“Making the everyday extraordinary” launched The Lifestyle Manager as a distinctive lifestyle brand rooted in creativity and service.

I developed a polished identity and social style guide, supported by refined assets and a cohesive visual language. This gave The Lifestyle Manager a cost-effective yet premium platform to inspire and support clients with personal shopping, home styling, events and more.

Project
Brand
Guidelines & playbook
Social media stratgey

Role
Freelance

Client
The Lifestye Manager

Here’s a closer look at my highlights, expertise and skills.