Welcome to my portfolio. I’m Tom, a designer with 15 years’ experience, a cat dad, and a keen gardener.

Case Studies ↓

The Tourism Authority of Thailand

Project
Campaign
Print
Social media
Video

Role
Creative brand manager

Client
amazing Thailand - The Tourism Authority of Thailand

The campaign “The flavours of Thailand” celebrated the country’s rich diversity through food, culture, adventure, wellbeing and romance.

I led my team to create a distinctive identity and multi-channel experience, brought to life through a keepsake cookbook, a social campaign, an evocative video series, and inspiring editorial content guiding travellers towards Thailand. The outcome was increased bookings, greater awareness of Thailand as a destination, and stronger brand recognition for the “amazing Thailand” tourist board.

musicMagpie

Project
Brand stratgey
Design system
Guidelines
Marketing playbook
Digital, print & motion

Role
Senior Digital Design Manager

Company
musicMagpie

“Driving design with purpose” at musicMagpie celebrated the brand’s mission to make refurbished tech and media accessible, sustainable and affordable.

I was brought into an existing brand to develop a clear, impactful digital identity and design system that improved consistency and brought to life the Store and Trade propositions. This system ran across teams, channels and platforms, with examples including a streamlined app, engaging social and email campaigns, and bold motion and creative. All reflected musicMagpie’s commitment to a cost-conscious, sustainable future.

Elegant Resorts

Project
Brand identity
Brand strategy
Design system
Print, digital & motion

Role
Creative brand manager

Company
Elegant Resorts

“Shaping the Elegant Resorts brand” honoured the company’s legacy while defining its ambitions for the future.

I led my team to deliver a refreshed identity and creative strategy, expressed through an elegant logo, a versatile identity system, refined art direction, and consistent application across core and sub-brands. Together these captured the spirit of luxury and excellence at the heart of Elegant Resorts.

The Lifestyle Manager

Project
Brand
Guidelines & playbook
Social media stratgey

Role
Freelance

Client
The Lifestye Manager

“Making the everyday extraordinary” launched The Lifestyle Manager as a distinctive lifestyle brand rooted in creativity and service.

I developed a polished identity and social style guide, supported by refined assets and a cohesive visual language. This gave The Lifestyle Manager a cost-effective yet premium platform to inspire and support clients with personal shopping, home styling, events and more.

Here’s a closer look at my highlights, expertise and skills.