The Tourism Authority of Thailand

The campaign “The flavours of Thailand” celebrated the country’s rich diversity through food, culture, adventure, wellbeing and romance.

I led my team to create a distinctive identity and multi-channel experience, brought to life through a keepsake cookbook, a social campaign, an evocative video series, and inspiring editorial content guiding travellers towards Thailand. The outcome was increased bookings, greater awareness of Thailand as a destination, and stronger brand recognition for the “amazing Thailand” tourist board.

Project

Campaign
Print
Social media
Video

Role

Creative brand manager

Client

amazing Thailand - The Tourism Authority of Thailand

Summary
FOTBrandElements
Cover_Page (1)
Thailand_Fishing
Cookbook_Cover
Cover_Page_Chefs
Cover_Page_ST
Menu_3.
Menu_1
FOT_ER_web

Portfolio 2026