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Elegant Resorts

“Shaping the Elegant Resorts brand” honoured the company’s legacy while defining its ambitions for the future.

I led my team to deliver a refreshed identity and creative strategy, expressed through an elegant logo, a versatile identity system, refined art direction, and consistent application across core and sub-brands. Together these captured the spirit of luxury and excellence at the heart of Elegant Resorts.

Project

Brand identity
Brand strategy
Design system
Print, digital & motion

Role

Creative brand manager

Client

Elegant Resorts

Typography
Artboard 8@2x-100 (1)
ElegantTraveller_1

Portfolio 2026