
Elegant Resorts
“Shaping the Elegant Resorts brand” honoured the company’s legacy while defining its ambitions for the future.
I led my team to deliver a refreshed identity and creative strategy, expressed through an elegant logo, a versatile identity system, refined art direction, and consistent application across core and sub-brands. Together these captured the spirit of luxury and excellence at the heart of Elegant Resorts.
Project
Brand identity
Brand strategy
Design system
Print, digital & motion
Role
Creative brand manager
Client
Elegant Resorts



Portfolio 2026