musicMagpie, the smart, trusted and sustainable way to buy and sell.
“Driving design with purpose” at musicMagpie celebrated the brand’s mission to make refurbished tech and media accessible, sustainable and affordable.
I was brought into an existing brand to develop a clear, impactful digital identity and design system that improved consistency and brought to life the Store and Trade propositions. This system ran across teams, channels and platforms, with examples including a streamlined app, engaging social and email campaigns, and bold motion and creative. All reflected musicMagpie’s commitment to a cost-conscious, sustainable future.
Project
Brand stratgey
Design system
Guidelines
Marketing playbook
Digital, print & motion
Role
Senior Digital Design Manager
Company
musicMagpie
Portfolio 2026